Under Armour launches Speedform Gemini running shoe
31 October 2014
Under Armour has timed the launch of its much-talked-about Speedform Gemini running shoe to the days just before the NYC Marathon.
The Baltimore sports apparel company unveiled the shoe, the latest version of the Speedform Apollo introduced earlier this year, at its Under Armour Brand House store in Soho on Thursday night.
Footwear, a key growth area for the brand, accounts for about 13 percent of overall sales and is projected by the company to eventually catch up with or exceed apparel business. Running and basketball shoes have been top drivers of Under Armour’s footwear growth.
The $130 Gemini is designed for runners who want extra cushioning for longer distances. The shoes are made with the brand’s Charged Foam, “a new mid sole foam that has a unique combination of bouncy feel and impact,” the company’s announcement said.
The idea is to adapt to any runner’s needs, Under Armour said. The shoe will be debuted by Under Armour athlete Chris “Macca” McCormack, a triathlete who will run the marathon. The Gemini will be available on Under Armour’s website on Jan. 1. and in stores that month.
Another new running shoe, the SpeedForm Vent RC, which will sell for $100 and uses the brand’s ArmourVent technology designed to give breath-ability to apparel, will be worn in the New York Marathon by Nick Arciniaga, winner of the Baltimore Half Marathon. The Vent also will be available in early January.